Customer loyalty is everything. Without that, how much of a business do you have? And the numbers back it up considering as much as 65% of a company’s business is from existing customers.
You need to step up your customer experience and start rewarding your repeat buyers. Everything is digital today and highly competitive too. If you want to stand out, then start stepping up.
Remember, your customer’s experience is what defines you. If you can develop a strong, loyal customer base, then you will set up your business for long-term success. Keep reading to find out 7 clever strategies that will help you achieve this!
Sweat the Small Stuff
Be concerned about the minor details. You’ve heard the saying before, and the little things count. Little things become big things when they matter to people. Send them an email for their birthday with a discount coupon especially for them.
Since they are already a customer, you know they are interested in what you are selling. Develop strong email campaigns with recommended product lists based on what other customers have ordered.
Send them emails about cool new industry information or up-and-coming products. Use their first name, make it personal, and make it count!
Engage with Customers Daily
Customer engagement is a huge deal. If you connect with your customer, you create a sense of community. That way you have a vast network to share new products, brand updates, and special promotions with.
Social media is all about strategy, so choose 2 or 3 platforms you feel comfortable posting on regularly. This way you have more time to focus on great content and dazzling your customers with high engagement.
The more engaged you are the more followers you have and the more they will share your posts.
This may seem obvious, but many people try to post on all social media platforms and end up missing the mark on customer engagement. Because they’re too busy running around answering questions and responding to comments.
Make Customer Service Everything
Think about it. If over half your repeat business is based on existing customers, shouldn’t you do everything possible to make their experience amazing?
Make sure every interaction you have is upbeat. Respond to requests quickly and don’t be afraid to find solutions. One false move and you’ll be all over social media faster than you can blink.
And don’t just focus on the hard sell. Approach your customers with information to guide them along the way. Show them you value their opinions!
Make Your Brand Consistent
Consistent Brand builds brand loyalty. If your product delivers consistently and conveniently, then you build up your brand loyalty naturality. It works to under-promise and over-deliver every single time.
Your brand might be super marketable but that doesn’t mean you will get consistent results. If you’re thinking globally, what works in one country may not work in another.
It is important to understand your customer and how they behave. Do a little research on your target market and see how your brand can fit in. You need to think creatively, but also understand how other people work.
Reward Loyal Customers
Remember that loyal customers become repeat buyers. Why not give them a special reward for coming back? It is a proven fact. Customers love companies that give rewards.
You can do this in a few different ways, depending on your business. Decide what incentives you want to offer your customers for repeat purchases. Get creative and think on your feet. Don’t just go with a boring card to scan. Think boldly, but also be strategic.
You can start an insider program where customers pay to join at certain levels, and in return receive discounts, insider information, and free shipping. Extras can include a free birthday gift and holiday rewards.
Ask Your Customers for Feedback
It’s fantastic to see the same customers return time and time. You never want to see them unhappy because your product didn’t meet their expectations.
Start by sending out surveys to measure customer satisfaction. A text message is a simple way to do this and has great response rates. Who doesn’t walk around with their phone glued to them these days?
The feedback you get is invaluable. Your positive feedback can give you ideas to boost your service even further. And once you discover where your customers feel the pain, you can set to work on fixing it.
People trust reviews from other people before they trust you. If many people have a positive experience with your product, then it will be easier to earn the trust of more.
Prepare to Adjust to Feedback
Once you get feedback, sit down and do a self-awareness check. Do a full inventory of how you run your business. Taking action on this feedback will help keep your customers coming back for years to come.
Find digital solutions to analyze the data. Consider a company like DECIBEL. They can use data points to identify poor experiences on websites or apps and deliver automatic feedback. This way you have direct insight on what you need to adjust, and how to adjust it.
Adjusting to feedback is also another way to build brand loyalty. But remember, it doesn’t happen overnight. It takes time and patience to work through the kinks. But once you do your customers will keep coming back, elevating both your brand identity and sales!
Focus On Customer Loyalty
Customer loyalty keeps you in business. Never forget to make it your top priority over everything you do.
If you keep your customers coming back, your business can stay alive long after you do.
Think about businesses that have been operating for over 100 years. How do you think they do it? If you enjoyed this guide, check us out to see what else you can learn!