With over $150 billion in combined annual revenues, the US hotel industry consists of around 54,200+ establishments working under single and multi-location companies. Further study for the industry reveals that are more than 5 million guestrooms available. There are currently more than 1.1 billion guest nights across the United States within a year.
However, it goes without saying that the hotel and resort industry is highly competitive which is why majority of the establishments are always on the lookout to create a significant distinction for their ventures that can set them apart from the rest of the competition. In this post we would like to provide you with some great suggestions that can assist your hotels and resorts to outshine persistent rivals within the industry. So let’s take a quick look at them:
Promoting Your Hospitality through Your Staff:
There are a lot of us who remember how we were treated when we met someone or visited a new place. As such you do not want your customers to hold a grudge against you. Everyone likes to be treated in a courteous and hospitable manner and this is where your staff can win your audience over for you. Hence we strongly recommend that you offer additional training to your staff as they are the face of your business and the ones who interact with the customers directly and engage them regarding their requirements.
They should not only have superb interpersonal skills but also be qualified and educated enough to deliver exquisite conflict management to resolve issues and concerns, as well as terrific time management skills to dissolve arguments and other challenges, faced on job.
Additionally we also suggest that you offer them custom hospitality uniforms as this will not only make them appear more professional but also help in promoting your ventures for bystanders and onlookers. Lastly you should make it mandatory for them to ensure terrific personal hygiene and grooming. Their physical appearance should be in pristine condition, to say the least.
People Adore Additional Facilities:
If there is one thing we all share as a human is our never-ending thirst for more. Hence using such impulses and instinctual behavior patterns as a guideline you should work towards offering your customers with additional conveniences and accommodations to facilitate their underlying needs and desires. Here is a quick list of the most wanted hotel amenities that you might consider offering your customers in the near future:
- Spas, saunas, steam baths, and massage therapies.
- Fitness centers, gym, sporting areas, indoor games, swimming pools, etc.
- Room service, table service, and dedicated menus for breakfast, lunch, brunch, hi-tea, dinner, and buffets.
- Shuttle service, pick and drop from airports, and other modes of company-owned transportation.
- Luxurious rooms, bathrooms, lounges, hallways, sitting areas, and much more.
- Free parking and valet parking.
- High speed and wireless internet connectivity.
- Pet services.
- Airport concierge.
- Complimentary shoeshine, designer toiletries, etc.
- Superb customer support, comfort, and safety/security features.
Dominate With Your Online Presence:
Hotels and resorts are meant to offer a safe haven for weary travelers and this means your 24/7 availability and service is a must. With traveling and tourism on the rise, you do not want to disappoint customers who were unable to follow your timelines. Furthermore it is your online presence that can help you dominate the industry. This requires you to create an attractive website that is backed by considerable SEO (search engine optimization) to rank higher on SERPs (search engine page results).
Furthermore an industry-related blog would also serve your purpose well. Additionally you should also try promotional activities through email marketing and sending your customers and prospect with periodic updates, newsletters, and press releases. You should also create social media profiles and pages on several platforms while offering internet users a virtual tour of your hotel and its offered facilities. If your budget permits you then venturing into online paid campaigns can also enable you to generate traffic for your website and social media pages.
We hope this post was able to provide you with some meaningful insights as to how you can outshine your competition by adding additional features to your hotels and resorts. For more questions and queries regarding the topic, please feel free to let us know your comments in the section below.