People make decisions based on marketing. Before people know anything about your law firm, they will see your digital marketing. Your digital presence is your law firm’s storefront in 2021, attracting customers and displaying your brand.
Marketing for law firms is not complicated if you follow the right steps.
Here are 3 beginner tips about digital marketing for law firms.
Marketing for Law Firms Begins With SEO
Search-engine optimization, or SEO, is key to law firm marketing. Knowing what keywords and phrases to use on your website is important. When a potential client uses a search engine like Google, you want them to end up on your website.
How does Google ranking work? It goes through billions upon billions of websites locating what words people are using when they do an online search. You can use those keywords and phrases in blogs or articles on your website to attract more web traffic.
Imagine ranking first when people search for your law firm! Law firm SEO can do just that to improve your website ranking! You can learn the tricks by using your in-house digital marketing team or by hiring an outside firm.
Mastering SEO ranking helps your law firm dominate the field in your local advertising market.
Social media is a big part of digital marketing. Pew Research found 7 in 10 Americans use social media to connect. It’s a great way to advertise and gain exposure for your law firm.
Digital marketing strategies for social media include using readable types with a catchy message or phrase. It also must be pleasing to the eye so the reader stops and looks! Be sure always to include contact information.
Social media involves likes, shares, and retweets. Encourage that behavior! The more people who share your law firm’s content, the more people visit your law firm’s content.
Video marketing works great in your digital marketing strategies toolkit. Use it on your website and your social media channels or part of your blog. It can also improve your website ranking.
Win a big case? Does a client have an emotional store to share? Tell their story!
Use these instances to produce short videos for your digital presence showing your firm’s work. Testimonials are great web marketing tips because the audience hears from the client and not you about how your firm helped them win the case.
Was your firm featured on a newscast? Arrange to have the news clip used on your web marketing strategies. Newspaper headlines work well too.
Web marketing strategies using video does not mean spending a lot of money. Many low-cost apps and online programs come with tutorials to help. Your smartphone can make a great video!
Beginner Tips About Law Firm Digital Marketing
Marketing for law firms can be done in a few easy steps: learning SEO, social media marketing, and video marketing.
Digital marketing is key to building your brand and attracting new clients. If you like this information, be sure to check out more articles like it on our website.