Are your competitors rank at the top of Google for your target keywords? Links are the most important part of SEO. Your competitors have a solid backlink profile. The lack of backlinks makes you very struggling to rank.
SEOs always have positive correlations between links and rankings. If links with competitors are a bad thing, I would say no. Because if you create better content than your competitors, people will connect with you.
This article will look at who is linking with competitors. You have to first identify who the competitors are.
How to Identify your Competitors
Most sites have two types of competitors. You can steal links from both types. But the approach is different.
Let’s look at competitor types.
These are the sites that compete with you in SERPs. On many pages, they compete with you for multiple search terms. Domain-level competitors are not competitors in the business sense. They compete for many similar keywords. But the purpose of everything is to loot backlinks.
While these are not the overall competitors on the site, they do compete with you on a page-level for specific topics and keywords. These are some overlaps between domain-level and page-level competitors. Let’s look at tactics.
- Research the competitors’ home page links
Research your competitors’ home page links. This will allow you to identify thousands of links. Most links will use a branded anchor. In general, it is best to analyze the home page links of competitors. This way you can see all the backlinks that point to the home page of the competitor.
- Find guest posts from your competitors
Guest blogging is one of the simplest ways to create high-quality links to your site. Your competitors use this tactic too. You can view some guest posts like this when they loot the competitor’s home page links. Simple tactics to mark up competitor guest posts are:
Method 1: Use Google advanced search queries
It is very effective for you. A Google search can help you find competitor guest posts. Your starting point should be Google search.
Method 2: Use the reverse image search
You can use Google’s reverse image search to find posts with author headshot. This method can be helpful to find expert roundup contributions.
Method 3: Use Ahrefs Content Explorer
This helps you find content written by a particular writer. This tool, like Google, has advanced search operators. Even if your competitor has already accepted a guest post on a particular site, you can post it there too.
- Find the ‘superfans’ of your competitors and relate to those people
It’s good to identify your competitors’ superfans and build a relationship with them. Yes! It would.
- You can link them with yourself. This is possible if you create content that is similar to your competitor.
- Make them as superfans of your brand. If so, they will connect with you.
You can loot backlinks of your competitors by the ways mentioned above. This way you can rank your site in Google.